Discover the Crossroads of Cultures

The medieval core of Stari Ras, Sopoćani monastery, a vibrant old bazaar, and the hospitality of Southern Serbia — one destination, many stories.

Why visit Novi Pazar?

Ancient history

Walk through centuries of history, from the Byzantine era to the height of the Ottoman Empire, kept in every stone.

A culture of its own

A blend of eastern and western influence that shows in the music, the crafts and the daily rhythm of the city.

Food worth the trip

Mantije and Sjenica cheese, made to recipes handed down through generations.

Hotel Vrbak and the Raška river in the middle of Novi Pazar

A living monument to hospitality

Novi Pazar is less a destination than an encounter. Over coffee in the old bazaar, or listening to a craftsman's account of his trade, you meet a town that takes its hosting seriously.

UNESCO sites
Local food
Festivals
Read about the city's history