About Visit Novi Pazar
The official tourism guide to Novi Pazar — the historic heart of the Sandžak region and a thousand-year crossroads of cultures.
Sharing a city where empires met
Visit Novi Pazar exists to help travellers discover a place that is often overlooked on the map yet holds some of the most important cultural monuments in Southeast Europe. From the oldest church in Serbia to UNESCO-listed monasteries and a living Ottoman bazaar, we bring the city's stories, flavours and people to a global audience.
What you'll find here
Curated attractions
Hand-written guides to every monument, monastery, mosque and museum worth your time.
Practical info
How to get here, where to stay, local customs and everything a first-time visitor needs.
Events & culture
A living calendar of festivals, exhibitions and the everyday rhythm of the city.
Get in touch
Working on a story, planning a group visit, or want your business featured? We'd love to hear from you.
Contact us